I hesitate to admit to schadenfreude but there was certainly a degree of smugness when I read that Saga are facing a possible disaster because of government legislation against what might be termed ‘reverse discrimination’. Saga have been offering cruises and coach tours exclusively for the over-50s for years but legislation banning all discrimination in the provision of good and services – including on the grounds of age – means the company might have to open its doors to all comers thus allowing young people access to their ’silver tours’.
Saga was originally told that the law would require them to offer all cruises, resort and touring holidays and numerous financial products to everyone irrespective of age. They have responded by claiming that their brand name would be jeoparidised and their business could collapse if trendy young things are allowed to ’pollute’ the sedate and rarified ambience of their traditional activities. The government have since hinted that they might be prepared to compromise to help Saga out of a potentially deep hole. But why should Saga receive special treatment? If they can get away with what is quite simply an ageist policy why shouldn’t others? To allow Saga to circumvent the legislation would make a mockery of everything the anti-ageism laws are supposed to stand for. Saga should sink or swim along with the rest.
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