Former Olympic champion Seb Coe, or Lord Coe as he is now known, put his athlete’s foot in it when he said that the controversial logo for the London Olympics in 2012 was designed for its street cred and was aimed at younger people. I am surprised that chairman of the Olympics organising committee strayed into the murky waters of ageism because that is exactly what his sentiments represent.
Ironically, a recent poll of younger people showed that 68 per cent think the logo is awful. I wonder what those in the more mature age groups think? If Coe wanted to alienate the older members of our society he has certainly made giant strides in that direction. The man who was arguably our greatest middle distance runner spoke about the logo’s ability to unite the nation but he is on the wrong track this time.
In one way, it has united the nation – against the logo! It is reviled by young and old alike. Let’s get the age police on to this!!