Groovy grannies

Designer labels, including Jaeger, John Rocha, Weardowney and Lowie are employing women in their sixties, seventies and eighties to churn out traditional hand-knitted items of clothing and accessories.
As fashion takes a retro step, designers are snapping up women ’of a certain age’ who retain what is an increasingly rare skill to produce sought after fashion items. So sought-after are these fashion ladies that in some cases their identities are being kept secret to prevent them being poached by rival labels.

1 Response to “Groovy grannies”


  1. 1 Retro Fashion October 12, 2007 at 7:24 pm

    I personally love retro anything including retro fashion. Thanks for the post.


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